White house

WHITE HOUSE

Emārat-e Sefid is a project that took about two years to reach its initial operational stage. Currently, this venue operates with a music school, a café, and an art shop, and we continue to host small concerts, events, and more.

Project Overview

My Role
Brand Strategy Lead / Artistic & Executive Consultant since July 2024

Achievements & Feedback

Increased brand value by gaining around 8,000 high-quality followers in just three months
Designed projects focused on the target audience, resulting in remarkable brand growth in the first year
Organized around 30 diverse music and cultural concerts
Positioned the brand among the top three cultural brands in Shiraz

Financial Challenge & Creative Solution
Instead of spending about $6,000 on advertising over three months, we designed a sustainable alternative: organizing music jam sessions. These sessions attracted a wide audience who, inspired by the performances, became organic promoters of the project.

Results: